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The Banker Video & Audio
4.Risk managing the new consumer - Engaging Generation Y
May 17 2010
The rise of the so-called Generation Y customer base has major implications for the way in which retail banks operate: from channel strategy to the manufacturing process, product design and risk management, the traditional retail banking model will have to change dramatically if it is to successfully capture the imagination of this discerning, tech-savvy customer segment. In this Masterclass, Michelle Price, business editor, The Banker and Senthil Kumar, vice president of global financial services marketing at Oracle, discuss the issues.
(7m 41sec)
